From a certain view-point churchapreneurs seem to be experiencing great success. Mark Chaves, of the University of Arizona, comments on the churchapreneur, mega church phenomenon saying, "Something is happening that is leading more and more people to shift from smaller to bigger congregations within all denominations, liberal and conservative." http://www.csmonitor.com/2006/0206/p13s01-lire.html What substantiates that observation is the whopping number of new mega churches that have sprung up in the U.S. over the past 18 years. In 1990, there were approximately 350 mega churches and as of 2008 there are more than 1250. http://hirr.hartsem.edu/megachurch/megachurches_research.html Not only are there more mega churches, the average weekly attendance at these churches is steadily increasing, to the tune of over 2,000 attendees on average per church. Not only are the church numbers great, but book sales are off the charts as well. From the Purpose Driven Life to Your Best Life Now, churchapreneurs are selling more non-fiction books than anyone else. High profile schmoozing is on the rise as well. Disgraced former New Life pastor Ted Haggard was courted for weekly phone-conference calls with President Bush, and now, Rick Warren is giving the invocation at the presidential inauguration, T.D. Jakes (openly modalistic heretic, but man can he grow a business, err church) is preaching private sermons to the Obama's on inauguration day, while Joel Osteen has been drafted by team Obama to write more speeches on "hope and change."(okay,I made that last one up) So, from a numbers point of view, business seems to be booming; from a sales point of view, the cash is flowing; and, from a cultural reach point of view, churchapreneurs are in the spotlight. Business couldn't be better!
From another view-point however, things are not as glowing as they seem:
First, churchapreneurs are literally killing the church numerically. Though at first glance the numbers seem to indicate real kingdom growth is occurring as the number of mega churches increases and attendees climbs, on a second look, the numerical growth is not actual kingdom growth. The so-called growth is not by conversion, but transfer. A couple of different sets of data confirm that. One, George Barna points out that at the same time the mega churches have been been experiencing a meteoric rise, there has been an overall net loss in Christianity since the late 1980's. http://www.leadercall.com/opinion/local_story_204145242.html?keyword=topstory Two, a recent USA Today article, claims that the number of the number of "unchurched" continues to hover around 30% (a number which is unchanged from the early 90's), while the number of people who say they never go to church is on the rise and varies anywhere from 16% in Gallup surveys to as high as 32% in an Ellison Research survey conducted this year. http://www.usatoday.com/news/religion/2008-09-08-megachurches-numbers_N.htm The numbers indicate that these growing businesses are not expanding the Christian market base at all, rather, they are simply stealing customers from other churches as Philip Goff, director of the Center for the Study of Religion and American Culture at Indiana University in Indianapolis concludes, "The mega church story is not really about growth, it's about shifting allegiances." (same article) If trends continue, the success of the churchapreneurs will actually be, that though their own businesses grow, there will actually be fewer churches, and fewer Christians in the U.S.
Secondly, churchapreneurs are killing the church by destroying divine standards for worship. Thumma and Bird, in a recently released survey of mega churches entitled Changes in American Mega churches:Tracing Eight Years of Growth and Innovation argue that one of the hallmarks of churchapreneur churches that makes them so spectacularly successful is their commitment to high standards for worship. But high standards for worship are not measured by greater conformity to Biblical requirements for worship, rather, they are measured by man-made standards such as "worship teams and bands characterized by electric guitars, drums, and keyboards" and "willingness to experiment and innovate with worship and the style of presentation." http://hirr.hartsem.edu/megachurch/megachurches_research.html Just how critical conforming to human standards of worship excellence is for growth, is confirmed by the fact that 93% of mega churches incorporate contemporary worship and include electric guitars and drums. http://www.csmonitor.com/2006/0206/p13s01-lire.html Apparently, market research available to these churchapreneurs indicates that they can steal the affections of a whole group of customers who are currently in churches where only a piano and hymn-books are used; and they are wasting no time tapping into these frustrated church members whose musical tastes are more suited to Anne Murray than to 19th century revivalist Fannie Crosby tunes, by hauling out guitars, drums, and projectors to facilitate singing lyrics off of a wall. Make no mistake about it though, this change in worship style is a calculated business decision, not a principled change in style based upon careful investigation of God's commands for worship. When this generation of Anne Murray music lovers passes off the scene, heaven help us, because who knows what new style will replace it; but you can bet, a new generation of savvy churchapreneurs will be there to identify the trend and to capitalize on it.
Thirdly, churchapreneurs are killing the church by destroying its credibility. Even from within their own church growth ranks, critics are now nervously pointing out the degradation that is occurring as slick salesmen are dominating the ranks of mega church world. In his newly released book, Stealing Sheep: The Church's Hidden Problems of Transfer Growth, William Chadwick, with biting cynicism parodies the principles of churchapreneurs:
The McChurch has replaced the traditional home church and its relational values. Fast-food Christians pull up to ecclesiastical drive-through windows, order their McGroups, consume the experience and then drive off, discarding relationships like burger wrappers on the highway of life. Savvy church growth pastors quickly learned that significant growth can occur if a church learns how to market its burgers to capture the appetite of this roving crowd.
This is an especially indicting critique as it comes not from a conservative fundamentalist, but from one who has been on the cutting edge of church growth since the 1970's. William Chadwick, by his own admission, has studied under the "who's who" of the churchapreneur world, including the likes of C. Peter Wagner, Lyle Schaller, John Wimber, Rick Warren, Charles Kraft, Eddie Gibbs, Roberta Hestenes and Bill Hybels. Yet, as Chadwick assesses the mega church scene he laments the fact that it has created a credibility crisis. Instead of being scene as sincere, Jesus-loving, soul-winning servants, mega church leaders are increasingly being perceived as businessmen lacking in principle and ecumenism. But its not just high profile insiders who are taking note of this lack of integrity, its now a topic of discussion among the secular academia. University of Colorado Historian, Paul Harvey, highlights the apparent lack of integrity inherent to the mega church phenomon when he says, mega-churches are “faith institutions reinventing themselves to meet the consumer-like demands of worshippers.” http://www.leadercall.com/opinion/local_story_204145242.html?keyword=topstory
As you pause and reflect upon the assessments presented above, its worth revisiting the definition of the term churchapreneur: a churchapreneur is a pastor of a local church who views his church as a product to be marketed and sold. Again, we trace this mentality back to its source, Bill Hybels, and to the poster hanging outside of his office at Willow Creek Church which aptly summarizes the churchapreneur mentality: What is our business? Who is our customer? What does the customer consider value? Churchapreneurs are businessmen, and the product they sell is not Christianity, but self-help spirituality and a bland religious experience. If the true church is to restore its credibility and to reverse the devastating consequences churchapreneurs have inflicted upon both the church world and upon the perceptions about the church maintained by the non-Christian public at large, we must repudiate their selfish, unbiblical, commercial impulses and practices, and submit our doctrine, practices, evangelism, and worship to the Lordship of Christ as mediated through the inspired word of God.
In our next article we will outline a Reformed response to churchapreneuers as we bring our series to conclusion.
Showing posts with label worship. Show all posts
Showing posts with label worship. Show all posts
Monday, January 19, 2009
Friday, November 21, 2008
Churchapreneurs: worship is the key to success
YouTube - Mars Hill Worship Service Seattle
If you are really, really cool, and on the cutting edge of churchapreneuriship, this is what worship will look like. This clip of course, is taken from the "calvinistic" churchapreneur franchise of Mark Driscoll, pastor of Mars Hill Church. Driscoll is "calvinistic," with a small "c" for Calvinism, because he, like the typical churchapreneur, is too arrogant to subscribe to any historically Reformed confession, since, after his extensive study, he cannot find one he entirely agrees with (surprise), so instead, he crafted his own Driscoll creed which maintains elements of Protestant orthodoxy while remaining consumer friendly. His real genius however, lies not in his doctrinal acumen, rather, it is in his ability to define his target demographic and provide them with just the right worship ambiance he knows they are searching for.
Driscoll, in his Confessions of A Reformission Rev., describes some of his struggles as an early churchapreneur in finding the right worship leader and worship band. In one place (p.63), he relates the day that confirmed to him that Mars Hill Church would not be a place where everyone was welcome. Apparently, a family with a troop of children, skilled in the lost art of playing handbells, wanted to have a prominent role in the worship service. After watching them rehearse once, he realized he did not want them playing, or even coming to his church. The interesting thing about this episode, understood from the broader context of the book, is that Driscoll understood that if he was to reach a young adult target audience, he had to find hip, cool music, that would connect with them, in order to both attract and keep them. This is a classic churchapreneur move: find the people, find out what the people want, and then give it to them. That does not necessarily mean you find out what the people who are currently at church want; rather, it means, find out what the target audience, the potential church wants and then make sure its in place if and when they do show up.
That last thought leads us back to churchapreneur basics: goal, strategy, and tactics. The goal is an enthusiastic and expanding customer base; the strategy is to maintain a culturally relevant worship ambiance; and the tactic is worship and programs that really connect with the target audience. Churchapreneurs are very calculating businessmen. They understand that you cannot be successful by targeting everyone, because not everyone is useful for your purposes. So, the savvy and successful churchapreneur finds his target audience first: young and cool, thirty-somethings with growing families, or baby-boomers with empty nests. Once that target audience has been established, then he will be able figure out the precise worship ambiance and tactics that are needed in order to start reeling the new customers in.
Just work with this principle for a moment and you will be able to better understand the churchapreneur around the corner from you. For instance, if the franchise has either a piano, keyboard and acoustic guitar along with a middle aged worship leader, and sings songs out of a song book that sound soft, nice, and inspiring to Ann Murray or Barry Manilow sounding tunes, you know that the target audience is primarily baby boomers with an empty nest. This could be the target because the community is located in a sunbelt area and is inhabited by retirees and AARP members. It could also be this way because the church was once "traditional" in its worship (used an organ, piano, hymnbook, and had no worship leader) but has made the risky decision to become "more attractive" to the younger crowd, so the target audience is really older people, but the ambiance says "hey, we are youth friendly too," or so it thinks. However, if the church uses multiple instruments (guitars, drums, keyboard, etc.,), projects lyrics on multiple large screens (you know, the kind people who still have good eyesight can see), and has a cool looking, fun, spontaneous, light footed guy leading the worship, you are definitely in a franchise that is targeting thirty-somethings with kids. These people are still "young at heart" but worship cannot have the mayhem of a concert because that would set a bad example for the kids. The larger band with the peppy worship leader attracts the younger people (obviously), but maintains the order and consistency that young families need, without all the stuffy formality and traditionalism of the church they grew up in.
HOWEVER, if the franchise has a concert look and feel during worship, as in the example above from the Mars Hill Church, the target audience is clearly the 18-34 demographic. In this case, the churchapreneur knows his target audience is "edgy" and wants no part of the conservative, predictable, half-cool, out of touch and out of style worship that the thirty-somethings with families want. Here, what is unpredictable, trendy (in various sub-cultures), artistic, and creative is what's going to be on tap. This sort of style appeals effectively to the college educated, organically grown coffee-drinking, young adult crowd. Of course, that is not to say that older folk wont be found here, though the ones who do gravitate toward this tend to be the life-long hippie, anti-establishment types or the mid-life crisis types searching for some venue to re-live their younger but all too tame years.
So, what is churchapreneur worship like? Easy, its whatever the target is like; taste the style and you will find the target. That is the genius of the churchapreneur, and the key to growing the business. See, for churchapreneurs, building a business is "as easy as one, two, three." Remember how the original churchapreneur Billy Hybels put it: What is our business? Who is the customer? What does the customer consider value?. If we tweak this pithy little phrase by changing the last question to "what worship style does the customer want?" we will understand how to make it as the next big churchapreneur.
For more information on churchapreneurs and worship, consult the following:
http://www.kltv.com/Global/story.asp?S=5705037&nav=1TjD
http://www.christianitytoday.com/yc/2004/004/7.64.html
http://www.called2music.com/articles/954/1/How-to-Grow-As-A-Worship-Leader/Page1.html
http://www.kybaptist.org/kbc/welcome.nsf/pages/churchchs2comtemporary
http://www.discoveryworshipcenter.org/
http://spiritusworship.org/
If you are really, really cool, and on the cutting edge of churchapreneuriship, this is what worship will look like. This clip of course, is taken from the "calvinistic" churchapreneur franchise of Mark Driscoll, pastor of Mars Hill Church. Driscoll is "calvinistic," with a small "c" for Calvinism, because he, like the typical churchapreneur, is too arrogant to subscribe to any historically Reformed confession, since, after his extensive study, he cannot find one he entirely agrees with (surprise), so instead, he crafted his own Driscoll creed which maintains elements of Protestant orthodoxy while remaining consumer friendly. His real genius however, lies not in his doctrinal acumen, rather, it is in his ability to define his target demographic and provide them with just the right worship ambiance he knows they are searching for.
Driscoll, in his Confessions of A Reformission Rev., describes some of his struggles as an early churchapreneur in finding the right worship leader and worship band. In one place (p.63), he relates the day that confirmed to him that Mars Hill Church would not be a place where everyone was welcome. Apparently, a family with a troop of children, skilled in the lost art of playing handbells, wanted to have a prominent role in the worship service. After watching them rehearse once, he realized he did not want them playing, or even coming to his church. The interesting thing about this episode, understood from the broader context of the book, is that Driscoll understood that if he was to reach a young adult target audience, he had to find hip, cool music, that would connect with them, in order to both attract and keep them. This is a classic churchapreneur move: find the people, find out what the people want, and then give it to them. That does not necessarily mean you find out what the people who are currently at church want; rather, it means, find out what the target audience, the potential church wants and then make sure its in place if and when they do show up.
That last thought leads us back to churchapreneur basics: goal, strategy, and tactics. The goal is an enthusiastic and expanding customer base; the strategy is to maintain a culturally relevant worship ambiance; and the tactic is worship and programs that really connect with the target audience. Churchapreneurs are very calculating businessmen. They understand that you cannot be successful by targeting everyone, because not everyone is useful for your purposes. So, the savvy and successful churchapreneur finds his target audience first: young and cool, thirty-somethings with growing families, or baby-boomers with empty nests. Once that target audience has been established, then he will be able figure out the precise worship ambiance and tactics that are needed in order to start reeling the new customers in.
Just work with this principle for a moment and you will be able to better understand the churchapreneur around the corner from you. For instance, if the franchise has either a piano, keyboard and acoustic guitar along with a middle aged worship leader, and sings songs out of a song book that sound soft, nice, and inspiring to Ann Murray or Barry Manilow sounding tunes, you know that the target audience is primarily baby boomers with an empty nest. This could be the target because the community is located in a sunbelt area and is inhabited by retirees and AARP members. It could also be this way because the church was once "traditional" in its worship (used an organ, piano, hymnbook, and had no worship leader) but has made the risky decision to become "more attractive" to the younger crowd, so the target audience is really older people, but the ambiance says "hey, we are youth friendly too," or so it thinks. However, if the church uses multiple instruments (guitars, drums, keyboard, etc.,), projects lyrics on multiple large screens (you know, the kind people who still have good eyesight can see), and has a cool looking, fun, spontaneous, light footed guy leading the worship, you are definitely in a franchise that is targeting thirty-somethings with kids. These people are still "young at heart" but worship cannot have the mayhem of a concert because that would set a bad example for the kids. The larger band with the peppy worship leader attracts the younger people (obviously), but maintains the order and consistency that young families need, without all the stuffy formality and traditionalism of the church they grew up in.
HOWEVER, if the franchise has a concert look and feel during worship, as in the example above from the Mars Hill Church, the target audience is clearly the 18-34 demographic. In this case, the churchapreneur knows his target audience is "edgy" and wants no part of the conservative, predictable, half-cool, out of touch and out of style worship that the thirty-somethings with families want. Here, what is unpredictable, trendy (in various sub-cultures), artistic, and creative is what's going to be on tap. This sort of style appeals effectively to the college educated, organically grown coffee-drinking, young adult crowd. Of course, that is not to say that older folk wont be found here, though the ones who do gravitate toward this tend to be the life-long hippie, anti-establishment types or the mid-life crisis types searching for some venue to re-live their younger but all too tame years.
So, what is churchapreneur worship like? Easy, its whatever the target is like; taste the style and you will find the target. That is the genius of the churchapreneur, and the key to growing the business. See, for churchapreneurs, building a business is "as easy as one, two, three." Remember how the original churchapreneur Billy Hybels put it: What is our business? Who is the customer? What does the customer consider value?. If we tweak this pithy little phrase by changing the last question to "what worship style does the customer want?" we will understand how to make it as the next big churchapreneur.
For more information on churchapreneurs and worship, consult the following:
http://www.kltv.com/Global/story.asp?S=5705037&nav=1TjD
http://www.christianitytoday.com/yc/2004/004/7.64.html
http://www.called2music.com/articles/954/1/How-to-Grow-As-A-Worship-Leader/Page1.html
http://www.kybaptist.org/kbc/welcome.nsf/pages/churchchs2comtemporary
http://www.discoveryworshipcenter.org/
http://spiritusworship.org/
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